Vitality GlowCaps win MDEA award and the announcement gets picked up by TMCnet’s InfoTech Spotlight blog.
Vitality GlowCaps Featured on The Cobert Report
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Vitality GlowCaps and their use with behavioral economics profiled in the Wall Street Journal
“Vitality Inc., a Cambridge, Mass., start-up, wants to apply behavioral economics to prompt people to take prescriptions. Vitality’s GlowCaps use lights and sounds as reminders. The caps also contain a radio transmitter that sends email to doctors, relatives and others about how often the cap is opened.”
David Rose on how his new company will get people to take their medicine – SEED Magazine
“The company’s first product, the GlowCap Solo, is an electronic cap that fits on a standard prescription bottle and reminds people to take their medicine via blinking lights and sounds. Its successor, the GlowCap Connect, will be able to subtly collect information from users in the process, enabling automatic refills and a network of adherence-boosting programs.”
