“BIGfish understands the rapidly-changing media landscape in a way that few other agencies do. We were consistently blown away by their ability to deliver, thy went way above and beyond what we’d expected.”
-Peter Rojas, co-founder gdgt
Orange Street Design Studio: Testimonial
“Designing for designers must be one of the most difficult tasks a branding firm can take on. BIGfish developed a website that perfectly communicates our interior architecture principles.”
- Laura Druan, co-founder Orange Street Design Studio
Coskata: Testimonial
“When Coskata needed a brand that would grow with our company, we turned to BIGfish and they hit it out of the park. The Coskata brand identity is so perfect for our company – can you see the corn stalk?”
- Todd Kimmel, co-founder Coskata
Making Waves for Airwaves
The Client
Iceland Naturally represents the best of Icelandic products and services in North America through its web presence, social media outreach and event sponsorships. Iceland Naturally’s goal is to promote tourism in North America as well as Icelandic events, products and people currently in North America.
The Challenge
Since 1999, Iceland Airwaves has been the premier annual showcase for new music – Icelandic and otherwise – in the world. To increase interest in Icelandic culture in the US and attract American tourists to the music festival, Iceland Naturally engaged with its loyal web community through an online contest. As the social media agency for Iceland Naturally, BIGfish was tasked to develop the contest and promote Iceland Airwaves online.
The Result
BIGfish recruited numerous freelance reporters to travel to Iceland to cover the concert, resulting in US coverage on Slate, The Huffington Post and a number of other outlets. BIGfish also developed and executed a Facebook contest, in which fans from the US and Canada submitted pictures in order to win a trip to Iceland Airwaves. Over 580 fans engaged by submitting photos, finalists were selected and nearly 10,000 Iceland Naturally fans voted on the winner. With the success of the contest, the Iceland Naturally Facebook fanbase grew by 673% over the previous month. BIGfish also leveraged the live broadcast of Iceland Airwaves from KEXP in Seattle by promoting contests to win KEXP CDs through Twitter and Facebook.
GreatPoint Energy: Testimonial
“Between the two website BIGfish developed for us and the massive press coverage they attained, we’re very pleased to have BIGfish as our marketing partner.”
- Andrew Perlman, CEO GreatPoint Energy
A New Sound From An Unlikely Source
The Client
Cue Acoustics, Inc. is a very small company with a big sound that is dedicated to developing unique, high performance audio components, that thrill the ears, are carefully designed and easy to operate. Cue’s products are hand-assembled by a team of audio technicians in Somerville, Massachusetts, USA.
The Challenge
With a premier audio product, Cue Acoustics was lacking brand awareness and media coverage for their recently launched, high-end bookshelf speakers. BIGfish was challenged with spreading the word about beautifully constructed, hand assembled, premium wireless PS1 Speaker. Cue’s manufacturing and product lines were truly one-of-a-kind in the audiophile space.
The Result
BIGfish secured top-tier press coverage and brand awareness by targeting key media influencers at premier audio and consumer electronics industry and press events and aggressively pitching product demonstrations. Due to BIGfish’s targeted outreach, Cue was featured in several marque outlets including: The New York Times, The Wall Street Journal (above the fold, cover, weekend edition), USA Today, Gizmodo, Engadget, The Boston Globe and The Boston Herald.
PhoneTag: Testimonial
“BIGfish was instrumental in launching our product and building the awareness we needed to compete against a $500 million competitor.”
- James Siminoff, CEO PhoneTag
Event PR Outreach, GDGT’s First Boston Event
The Client
GDGT is a new type of social platform that connects technology enthusiasts with each other in a tech-friendly, online community through their love they have for gadgets. GDGT was founded by Peter Rojas and Ryan Block, two icons in the technology blogosphere who together built Engadget, Gizmodo and a number of other top technology blogs. In association with their online community, GDGT holds traveling, mini, CES-style showcases in major cities throughout the United States. The showcases are comprised of innovative consumer electronics products that attract each city’s major technophiles, technology reporters and consumer electronic brands.
The Challenge
Without prior connections to Boston, GDGT came to BIGfish with the challenge of executing a well-attended GDGT event attracting technology enthusiasts and reporters in the Greater Boston Area. BIGfish took on this challenge by creating a public relationscampaign that simultaneously promoted the event and attracted targeted attendees. The campaign reached out to top-tier blogs, broadcasters, newspapers, magazines, local media outlets, college newspapers, popular Boston calendar postings and local Boston technology influencers.
The Result
The GDGT event was attended by over 100 reporters and 500+ technology enthusiasts. Peter Rojas responded to the outcome by stating, “BIGfish understands the rapidly-changing media landscape in a way that few other agencies do. We were consistently blown away by their ability to deliver. They went way above and beyond what we’d expected.”
Coatue: Testimonial
“We sent BIGfish out with the goal to get us seen by AMD and Intel, they did their job and we sold the company to AMD in under 18 months.”
- Aaron Mandell, co-founder Coatue Corp.
Cignal: Testimonial
“BIGfish did an amazing job in developing and executing a fully integrated marketing program that promoted our network across 26 countries.”
- Mark Land, co-founder Cignal Global Communications
