Great Story on Laser Light Engines in the Boston Globe

Posted on July 12, 2010

CBS Interview with BIGfish Founder, David Gerzof

Posted on June 24, 2010

David Gerzof and Paula Ebben

Last night CBS WBZ News broadcast an interview with BIGfish Founder David Gerzof and Paula Ebben (@PaulaWBZ ) on Spokeo and privacy issues. Check out the post here and the video here.

Catagories: Social Media

Socialnomics is a must read for Emerson Social Media -…

Posted on May 10, 2010


Socialnomics is a must read for Emerson Social Media - Here’s their updated video - love it.

Catagories: Social Media

Top Boston Twitter Handles

Posted on May 5, 2010
At dinner meetings or cocktail receptions when the conversation invariably turns to social media, as the resident social media guy at Emerson, all eyeballs turn to me and I’m usually asked to explain Twitter. More often than not I end up defending it as “not a stream of junk and inane thoughts.” I have found that the best thing to do is ask the person what they’re interested in and either doing a live search for them or pulling up a good local Twitter user that I know will fit their interests; which brings me to this post. This is more a resource for me than anything else to help get through future discussions on the use and sustainability of Twitter. Here are my recommendations for Local (Boston) Twitter Handles to follow: BOSTON / MASSACHUSETTS POLITICS & GOVERNMENT @MABeacon Conor Yunits, Editor of MassBeacon.com This is the ultimate source for unbiased Massachusetts and Boston politics. @MassGovernor Currently manned by Brad Blake of the Governor’s Office and Governor Deval Patrick (he signs his Tweets -D) They did a great job keeping everyone posted when we had the aqueduct break and had to boil water for four days. INNOVATION & TECHNOLOGY @ScottKirsner Scott Kirsner writes on innovation for the Boston Globe as well as Wired and Fast Company - he is a great source of information on local VC and cutting edge technologies. @dharmesh Dharmesh Shah is a founder of HubSpot, but more importantly he runs a blog called On Start Ups that’s fantastic. MARKETING & SOCIAL MEDIA @BostonMarketer Rachel Levy lives, eats and breaths social media and marketing, she is also starting up a listing service for webinars. @ChrisBrogan Chris is the author of a great book I use in the Emerson Social Media class called Trust Agents - only follow him if you can handle a lot of tweets. @PGillin Paul Gillin is the author of the New Influences and Secrets of Social Media and Marketing as well as creator of the blog: Newspaper Death Watch. VIDEO @SteveGarfield Steve’s on Twitter and Jimmy Fallon loves him, that’s all I have to say. BOSTON GOINGS ON CitySearchBOS Currently manned by Christine Liu, she will keep you up-to-date on Boston events. BostonTweet Tom O’Keefe is Boston incarnation of a tweet stream. BostonTweetUp Follow Joselin Mane, attend the events he recommends and you’ll be connected to Boston’s social media underground.
Catagories: Social Media
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22 Entrepreneurs’ Tumblrs You Must Start Following Now – my friend/client James Siminoff made…

Posted on April 13, 2010

22 Entrepreneurs’ Tumblrs You Must Start Following Now - my friend/client James Siminoff made the list http://bit.ly/9frrUC

Catagories: Social Media

How to Sniff Out a Twitter Robot Posing as a Human

Posted on February 10, 2010
I was speaking on threats to Twitter in this past week’s #ESM Emerson Social Media class and it occurred to me that Twitter’s biggest internal threat is not people tweeting inane things that best belong on Facebook, but rather something much more annoying and far worse – the multitude of robots passing themselves off as humans on Twitter.  I’ve noticed over the past year that the robots have been multiplying at such a fast pace that they could someday possibly out number humans on Twitter, rendering the platform virtually useless. Let’s be clear on what a Twitter robot is – A fully automated Twitter handle that usually has a human face for an avatar, but is more like a fishing lure than anything else.  Using automated follow services like TweetAdder, TweetWhistle or TweetSpinner, a robot will automatically follow other Twitter handles based on preset keywords the robot is programmed to follow. The idea is to stimulate these Twitter handles to reciprocate the follow, building a Twitter following.  If a Twitter handle doesn’t reciprocate a follow after a set amount of time, a rule is triggered that has the robot automatically unfollow non-reciprocating handles. If this was all a robot did they’d be super easy to spot – they would appear to follow a ton of people and have a slightly lower number of followers with very few tweets.  But most people who set up Robots understand this and take their robot an extra step by adding in a feed API like Twitterfeed, which on schedule grabs recent posts from a single or multiple sites and spits them out as tweets, making the robot look like a member of the Twitter community. So how to sniff out a Robot? Here’s a few Robot types I’ve found and ways to identify them: 1)    The Simple TweetFeeder – The tweets from this account will all be the same with a shortened link and will look like someone stamped out all their tweets. 2)    Skippy the Scratched CDbot – Probably the easiest robot to spot – this account will tweet the same thing multiple times – probably because whoever set it up double input the autotweet request. 3)    The Scheduler – a variation on a TweetFeeder , this robot tweets out the same number of tweets at the same time everyday. Often times throwing out so many tweets so fast that no human could possible type and tweet at that speed – a sure give away. 4)    The Wall Flower – This robot has no feed but has thousands of followers, is following slightly more people than has following it and has zero or very few tweets 5)    The Complex TweetFeeder – To not appear like a Simple TweetFeeder or Scheduler, this robot uses a mix of automated tweet applications to look more varied.  These robots are a bit harder to spot, but the tell tale sign they are a robot is there will be no @ messages going out to anyone. Got a different type of Robot to report? tweet me at: http://twitter.com/davidgerzof and I’ll add it to the list with a credit to you.
Catagories: Social Media

Daily Candy & ABC Broadcast Vitality GlowCaps

Posted on February 3, 2010

Vitality GlowCaps were featured on ABC with Daily Candy through BIG fish

Click Here to View Video

Great Rock Auctions Profiled on Boston Globe Front Page Business

Posted on February 3, 2010

Great Rock Auctions in the Boston Globe Through Big fish

Great Rock Auctions Lands on the Front Page of Boston.com and the Boston Globe through BIG fish

Click here to read the full article