BIGfish Helps BostonTweetUp Get Ready For #MegaTweeUp 2

Posted on December 16, 2010

Swag!

Joselin and Dave talking shop

We know everyone is getting excited for tonight’s #MegaTweetUp 2 hosted by BIGfish friend @BostonTweetup (also know as Joselin Mane).

BIGfish and BusinessWire teamed up to put out a press release for tonight’s event, and had some fun checking out some of the SWAG as well. The pictures shown here display less then half of the cool stuff being given away tonight!

If you are unsure if you want to come tonight’s killer event (I don’t why you wouldn’t!) then take a look at last years event.

We are not sure exactly how many people are currently registered…but it is a LOT. A lot as in the biggest tweetup you will have ever been to. If  hundreds of cool people isn’t enough to get you over the the Microsoft NERD center, maybe a list of the sponsors who donated SWAG will be (some pictured above); Sel De La Terre, Boloco, Microsoft, Taza Chocolate, Flour Bakery, BlueLagoon Iceland, The Colonnade, Jabra, and many many more (see the entire list here).

More reasons to go; we are going to be trying to break a bunch of world records.

Here are just a few that are being considering:

  • Photo records
    • most pics taken at a tweetup
    • most pics taken of Citgo sign at one time
    • most pics taken of the Prudential building at one time
  • Video record
    • most collective video recording at a tweetup
  • Twitter record
    • Most tweets sent at the very same time about a tweetup
    • most tweets sent at the very same time at a tweetup
  • Random records
    • most four square checkins at one time We broke it last year! Here’s proof!
    • most world records set at tweetup
    • most iphone “bumps” at a tweetup

Hope to see you tonight!

New Facebook Profiles Taking a Shot At LinkedIn

Posted on December 7, 2010

Yesterday BIGfish’s President, David Gerzof, was interviewed by WBZ-TV for a piece regarding the new Facebook profiles and what consequences the changes could have on privacy. Following the interview, we got to thinking about what other implications the new Facebook changes could have on the social media community, and one stuck out right away; competition for LinkedIn.

Facebook has rolled out two new features to beef up their ‘Education and Work’ section on profiles;

1. Add a project – This allows Facebook users to essentially create a LinkedIn-esque resume right on their Facebook profile. Each job can have accurate descriptions of projects, meaningful skills, and other details employers would find relevant.  The new feature is particularly important because it is common practice for employers to check candidates’ Facebook profiles during the interview process. By making this feature the only public section of a profile, it is a way to feature your resume for any potential recruiters who may stumble across your profile.

Another way to utilize this new feature would be to create a ‘professional profile’ that is only used for work connections, displaying your resume and providing relevant interests (sounds an awful lot like LinkedIn doesn’t it?). Why wouldn’t people want to do this instead? They can pick their professional connections similar to LinkedIn, except there is a larger amount of possible professional connections. This is something Facebook could offer, with little effort besides some slight changes to the information displayed on the professional page.

2. Work tagging – Under each work listing, Facebook now offers the ability to tag friends who you work(ed) with. This creates a very similar functionality to Linkedin; the ability to see who your LinkedIn connections are connected to on a job by job basis. The feature that allows LinkedIn users to see connections’ second and third connections is one of the most unique and important features. If Facebook can become another resource with similar functionality, it could cut into the usefulness of LinkedIn.

While these features may not get anyone to leave LinkedIn, the Facebook updates could be another building block in their plan to become the one-stop-shop for online profiles. Similar to their recent release of Facebook Messaging, Facebook will not cut into current Gmail and LinkedIn users, but may stop the future generation from signing up with other services. Only time will tell if these new features become anything more than another small part of Facebook’s offerings, or key components to stealing users from other sites.

Catagories: Social Media

What Google is Planning For Groupon

Posted on December 1, 2010

While it’s obvious Google is interested in buying Groupon for its extensive database of users and local buying data around the world, there are a few other ways Google could put Groupon to work in the future. The real question is which of the two ‘L’ words Google will use Groupon for; local or location? We believe that if Groupon is acquired for the reported 6 Billion that Google has plans in both spaces to utilize their new tool, and here is what that may look like;

What Google Could Do With ‘Local’ – By local, we mean local advertising. Groupon is a huge data bank of local buying habits as well as millions of specific users and their past buying habits. Spending in the online local advertising space is continuing to grow every year, with an anticipated 18% increase in 2011, meaning Groupon’s data could give Google a strong edge over much of the competition. Google would be able to create more targeted ad campaigns for particular cities and regions throughout the world.

What Google Could Do With ‘Location’ – It’s a no-brainer that Google will be entering the LBS (Location Based Service) game at some point in the near future. With the dominance in mobile mapping (Google Maps), it makes sense that Google is hard at work developing some kind of service to compete with the likes of Facebook Places, Foursquare and the many other services popping up. The acquisition of Groupon may be a major step in creating this service, with the Groupon platform as a major part of the reward system.

Groupon integration into a LBS could take a few forms:

1) On days that there is a Groupon at a store, a checkin could get you an extra discount on the purchase
2) Checkins at certain stores give you points, and once a certain amount is reached a Groupon can be purchased (basically a half-off offer)
3) Alert users who have checked in at venues with a Groupon of the deal through the LBS

These are just a few theories of how Groupon could be used within the Google ecosystem. Post below any more ideas or insight you may have into the matter!