BIG ideas

4 Bold Social Media Moves Made By Big Organizations

4 Bold Social Media Moves Made By Big Organizations

When 93% of marketers use social media for business, it can take a bold move to stand out. Whether those bold moves are attempts to humanize their brand, generate buzz or connect with an audience, some companies do bold better. 1) JCPenney “Tweeting With Mittens” JCPenney has been struggling over the past few years to make up for declining sales, an ousted CEO and its loss of over a million…

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Wearables=Shareables: The Potential Impact of Wearable Tech on Social Sharing

Wearables=Shareables: The Potential Impact of Wearable Tech on Social Sharing

Question: what do Instagram images of breakfast, your friend’s Runkeeper jogging stats on Facebook and cat videos on YouTube have in common? Answer: they’re all about people sharing elements of their lives for others to see. Whether it’s for bragging rights, genuine goodwill or just because it makes us feel good, we want everyone to know what we’re up to (even when it’s sometimes better if they didn’t). Over the…

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Meet Our New Team Member: Bristol Whitcher

Meet Our New Team Member: Bristol Whitcher

July 16, 2014 | our team | No Comments

This week, we are very excited to welcome a new team member to BIGfish! Bristol is our new Account Coordinator and will be supporting the account management team by planning and executing public relations and social media campaigns and more. We had her answer a few questions about herself and her aspirations – read on to find out what she had to say! Name: Bristol Whitcher Twitter: @bristolwhitch Connect on…

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#WorldCup: #LuisSuarez, #Biting and #ThingsTimHowardCouldSave

#WorldCup: #LuisSuarez, #Biting and #ThingsTimHowardCouldSave

July 3, 2014 | social media, twitter | No Comments

The World Cup has already seen a record number of viewers this year – up 44% from 2010 – and where there’s a big TV audience, witty tweets can’t be far behind. As of July 1, there were more than 300 million tweets related to the World Cup. Twitter even set up a unique #WorldCup page that features a scoreboard, a list of verified team and related accounts, and of…

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Smart House: Not Just a Disney Movie

Smart House: Not Just a Disney Movie

It’s been a long day at work and as you open the front door to your house, you realize how happy you are to be home. The familiar comforts and smells welcome you back as you walk into your living room and plop down on the couch. “Siri, I’m home!” you announce. The lights near you brighten and the air conditioner jumps to life. Everything is just the way you…

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Don’t Make These Social-Media Blunders That Businesses Keep Repeating

Don’t Make These Social-Media Blunders That Businesses Keep Repeating

The following article, written by BIGfish president David Gerzof Richard, was originally published on Entrepreneur.com.  Whether you are bringing a new venture to market or marketing an existing brand, sooner or later (probably much sooner) you will find the need to participate in some form of social-media engagement. When you do, you better have a well thought-out strategic plan, a strong content strategy and have done your research. Conducting research…

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BIGfish Joins Client Glori Energy in Ringing the NASDAQ Closing Bell

BIGfish Joins Client Glori Energy in Ringing the NASDAQ Closing Bell

BIGfish president David Gerzof Richard and account director and partner Meredith Frazier recently took a road trip to New York City to join client Glori Energy in ringing the NASDAQ closing bell. Glori (NASDAQ: GLRI) is an energy technology company known for its AERO System, a highly efficient, biotechnology process for increasing oil recovery from existing reservoirs. The company went public after merging with Infinity Cross Border Acquisition Corporation this…

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The Power of Thick Data

The Power of Thick Data

June 10, 2014 | business, marketing | No Comments

In recent years, there has been a lot of hype around “big” data in the marketing world. Big data is extremely helpful with gathering quantitative information about new trends, behaviors and preferences, so it’s no wonder companies invest a lot of time and money sifting through and analyzing massive sets of data. However, what big data fails to do is explain why we do what we do. “Thick” data fills…

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