BIG ideas

Thank You, Summer Interns!

Thank You, Summer Interns!

August 28, 2014 | our team, public relations | No Comments

It’s been a great summer in Brookline and our interns have been hard at work in the office creating social media content, writing blog posts, pitches and press releases, developing media lists and more. We asked our interns about their experiences working at BIGfish this summer and what they have planned for the future. Read on to see what they had to say! Interested in interning at BIGfish? Check back…

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Should Your Brand Be On Snapchat?

Should Your Brand Be On Snapchat?

August 18, 2014 | marketing, social media | No Comments

I’ll admit that I was skeptical of Snapchat when I first heard about it. It’s just another social media fad that will disappear as quickly as its photo messages, I thought. But eventually, reluctantly, I gave in and downloaded the app. Fast forward a year or two and Snapchat is not only still on my iPhone, but it’s one of my most-used social apps – and I’m not alone in…

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Vote for Beaver Country Day School to Present at SXSWedu 2015!

Vote for Beaver Country Day School to Present at SXSWedu 2015!

August 11, 2014 | technology, web development | No Comments

In September 2013, BIGfish client Beaver Country Day School, Chestnut Hill’s independent school for grades 6-12, became the first school in the U.S. to implement computer programming into all of its classes. After presenting their plans for a coded curriculum at SXSWedu last year, Beaver is now in the running to share the results of its pilot program at the 2015 conference. The four-day SXSWedu event features presentations from educators…

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Streaming Wars: Apple TV vs. Chromecast vs. Roku

Streaming Wars: Apple TV vs. Chromecast vs. Roku

August 4, 2014 | television, video | No Comments

The expression “content is king” gets thrown around a lot in today’s digital world, but there’s no denying that consumers want and are willing to pay for quality, easily accessible entertainment. The demand for these services is high and continuing to rise—Netflix recently released its second quarter earnings, which showed the company surpassed 50 million members and generated $1.1 billion in revenue. With users spending 29% of their time online consuming video…

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4 Bold Social Media Moves Made By Big Organizations

4 Bold Social Media Moves Made By Big Organizations

When 93% of marketers use social media for business, it can take a bold move to stand out. Whether those bold moves are attempts to humanize their brand, generate buzz or connect with an audience, some companies do bold better. 1) JCPenney “Tweeting With Mittens” JCPenney has been struggling over the past few years to make up for declining sales, an ousted CEO and its loss of over a million…

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Wearables=Shareables: The Potential Impact of Wearable Tech on Social Sharing

Wearables=Shareables: The Potential Impact of Wearable Tech on Social Sharing

Question: what do Instagram images of breakfast, your friend’s Runkeeper jogging stats on Facebook and cat videos on YouTube have in common? Answer: they’re all about people sharing elements of their lives for others to see. Whether it’s for bragging rights, genuine goodwill or just because it makes us feel good, we want everyone to know what we’re up to (even when it’s sometimes better if they didn’t). Over the…

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Meet Our New Team Member: Bristol Whitcher

Meet Our New Team Member: Bristol Whitcher

July 16, 2014 | our team | No Comments

This week, we are very excited to welcome a new team member to BIGfish! Bristol is our new Account Coordinator and will be supporting the account management team by planning and executing public relations and social media campaigns and more. We had her answer a few questions about herself and her aspirations – read on to find out what she had to say! Name: Bristol Whitcher Twitter: @bristolwhitch Connect on…

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#WorldCup: #LuisSuarez, #Biting and #ThingsTimHowardCouldSave

#WorldCup: #LuisSuarez, #Biting and #ThingsTimHowardCouldSave

July 3, 2014 | social media, twitter | No Comments

The World Cup has already seen a record number of viewers this year – up 44% from 2010 – and where there’s a big TV audience, witty tweets can’t be far behind. As of July 1, there were more than 300 million tweets related to the World Cup. Twitter even set up a unique #WorldCup page that features a scoreboard, a list of verified team and related accounts, and of…

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