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4 Chrome Extensions We Can’t Live Without

4 Chrome Extensions We Can’t Live Without

April 11, 2014 | our team | No Comments

As public relations professionals and social media managers, we, the BIGfish account team, spend almost all of our time online emailing, researching, reading the news, and sourcing and scheduling social media content. In order to accomplish these tasks as efficiently as possible, we depend on various browser extensions. Read on to find out why some BIGfish account team members can’t live without their favorite Chrome extension! 1) Brigid’s Pick: Nimbus…

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How Some Colleges Are Being Strategic When it Comes to Social Media

How Some Colleges Are Being Strategic When it Comes to Social Media

March 20, 2014 | social media | No Comments

For those of us who grew up with social media, how many times have we heard the warnings to “monitor your privacy settings” and to “be aware of what you post”? We are constantly reminded that universities look to social media when reviewing prospective students’ applications. But now the proverbial shoe is on the other foot as students increasingly use social media to research prospective colleges and universities. Although these…

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What is Public Relations?

What is Public Relations?

March 13, 2014 | marketing, public relations | No Comments

LinkedIn named public relations one of the “10 Most Misunderstood Jobs,” with PR coming in at No. 8. According to the study, 42% of parents with kids in PR management jobs said they couldn’t confidently describe what their son or daughter does for a living. Social Media Manager, a role many PR pros also take on, is No. 3 on LinkedIn’s list, with the parents of 59% of people with…

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5 Pitching Rules Every PR Pro Should Live By

5 Pitching Rules Every PR Pro Should Live By

March 7, 2014 | public relations | No Comments

We’ve all seen journalist’s blog posts and tweets griping about bad PR pitches. Some of the most common complaints from reporters include addressing them with the wrong name, pitching a story that’s not their beat and sending pitches that are too long. Below we’ve listed five pitching rules to help you avoid the trash bin and instead get your email pitches opened and read. 1) Do Your Research Instead of…

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#FallonTonight Goes Viral

#FallonTonight Goes Viral

After 22 years, Jay Leno passed the Tonight Show torch to Jimmy Fallon on February 17, 2014. As expected, Fallon’s debut was a huge (and hilarious) success. But we noticed something else about the show, too: #FallonTonight went viral on social media. Why is this so important? “The ascension of Mr. Fallon, 39, to ‘The Tonight Show’ throne represents a new era in late-night viewing, one where advertisers value a…

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Social Media Smackdown: Hootsuite vs. Buffer

Social Media Smackdown: Hootsuite vs. Buffer

February 12, 2014 | social media, twitter | No Comments

If you use Twitter, chances are you’ve heard of Hootsuite. The social media management system is one of the most popular social media tools for brands, enabling users to schedule, listen and engage all in one place. Although we’ve been using Hootsuite for years at BIGfish, we’re constantly on the lookout for new tips and tools for managing our clients’ Twitter profiles. The newest tool we’ve added to our arsenal…

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The Rise and Fall of SMS Texting

The Rise and Fall of SMS Texting

January 31, 2014 | mobile, technology | No Comments

You may find this hard to believe, but SMS texting is on the decline. SMS texts are sent through your cell phone provider; not to be confused with instant messaging apps like iMessage. Why do I make this distinction? The annual technology predictions report by Deloitte predicts that, “in 2014 Instant Messaging (IM) services on mobile phones will carry more than twice the volume (50 billion versus 21 billion per…

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Are you reading this on your phone?

Are you reading this on your phone?

January 24, 2014 | mobile, writing | No Comments

It seemed like everyone was (and still is) talking about our short attention spans and how people only want to read short, concise stories and tweets online. However, a recent article in The Atlantic uncovers some evidence that disproves this theory. If the “short attention span” rumors were true, then why did “Why I Bought a House in Detroit for $500,” a 6,000 word Buzzfeed article, garner more than a…

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