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Personality Traits That Will Make You Successful in the PR Industry

Personality Traits That Will Make You Successful in the PR Industry

February 25, 2015 | public relations | No Comments

Are you a student considering a career in public relations? Do you think you have what it takes to succeed? Delving into the world of PR sounds great, but what will it take to stand out with so many qualified professionals out there? Here are a few important characteristics that will help you thrive in this highly competitive industry: Adaptability: In recent years public relations has changed drastically. Social media…

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#Boston2024: What can be done to change public opinion regarding the Olympics?

#Boston2024: What can be done to change public opinion regarding the Olympics?

During the past few months, the possibility of Boston hosting the 2024 Summer Olympics has made many locals uneasy. Just last week, over 300 people came out to Suffolk University Law School to discuss the 2024 Olympic bid. While the Olympics can be a source of pride for a country and city, most Bostonians believe the money that would be invested in building stadiums and hotels for the games would…

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3 Key Lessons PR Pros Can Learn From the 2015 #SOTU Address

3 Key Lessons PR Pros Can Learn From the 2015 #SOTU Address

January 26, 2015 | public relations | No Comments

Last Tuesday’s State of the Union address has been a the focal point of many conversations throughout the past week. While a PR professional and the President of the United States may not have the same job description, there are a few valuable lessons PR pros can learn from President Obama’s speech. 1) Don’t be afraid to think big One of the most talked about moments of Obama’s SOTU address…

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BIGfish’s Best of #CES2015

BIGfish’s Best of #CES2015

Last week, the BIGfish team traveled to Las Vegas to take on the International Consumer Electronics Show. We attended press events Pepcom and Showstoppers alongside clients Ring, TYLT and Inmoji, and spent some time walking the show floor at CES where we encountered some pretty cool tech! With more than 20,000 new product announcements made by 3,600+ exhibitors laid out 2.2 million square feet, CES can be daunting. It’s hard…

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Considering a Brand Revamp? Read This First!

Considering a Brand Revamp? Read This First!

December 22, 2014 | branding, marketing, social media | No Comments

Rebranding is a tough and sometimes very crucial step for brands. Although some brands get by without changing their messaging, logo or approach for years, many industries demand change to keep up with evolving environments. Pizza Hut recently decided it was time to invest in a complete revamp to adapt to new millennial demands. There are several reasons why brands may consider rebranding, but how do they determine if it…

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Thank You, Fall 2014 Interns!

Thank You, Fall 2014 Interns!

December 17, 2014 | our team | No Comments

The BIGfish team has been extremely busy this fall and our interns Amanda and Kosha have been working hard to assist the account team on an assortment of different projects. From creating engaging content for Facebook and Twitter, to writing blog posts, press releases and pitching the media, there was no shortage of exciting work to be done by our interns over the past several months. Now that the semester…

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2014 BIGfish Holiday Gift Guide!

2014 BIGfish Holiday Gift Guide!

Earlier this year we explained how to prepare for holiday gift guides like a PR pro. Now, we’re offering a gift guide of our own! Here are our top holiday gift choices – we’re sure you’ll find something for everyone on your list. Note that some of these fantastic gifts are made by our clients! 1. For the Road Warrior: TYLT Energi+ Backpack ($170) Our client TYLT makes some of…

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5 Cringeworthy User-Generated Campaigns and 3 Tips to Avoid Those Mistakes

5 Cringeworthy User-Generated Campaigns and 3 Tips to Avoid Those Mistakes

User content is a great resource for brands. For our client Iceland Naturally, we hold monthly Facebook contests where users submit their photos of Iceland, and we’ll feature one as our cover photo. We also ask our Twitter followers to tweet using the #WhyILoveIceland hashtag and include one fan tweet in our monthly e-newsletter. When done right, user-generated promotions can engage your audience and strengthen your relationship with them. Plus,…

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