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Dealing with Crisis: A Close Look at the NFL

Dealing with Crisis: A Close Look at the NFL

October 10, 2014 | public relations | No Comments

Domestic violence is an important issue in our society, and one that sadly occurs in many homes across the nation. For the first time, this problem has been brought into the limelight by the NFL, and the organization failed to understand the gravity of the situation and act accordingly. After ignoring facts and mishandling the Ray Rice case, several other NFL-related domestic violence incidences have emerged, including the Adrian Peterson…

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Pitching 101: Tips from Muck Rack and MDC Partners

Pitching 101: Tips from Muck Rack and MDC Partners

Media relations is a fundamental and highly valued element of virtually all public relations campaigns. With such an important emphasis placed on this tactic, understanding how to successfully pitch and interact with journalists are invaluable skills for all PR professionals. Recently, Muck Rack paired up with MDC Partners and surveyed nearly 25,000 journalists and PR pros about their pitching and social media preferences, and uncovered some interesting statistics to help…

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Embracing #Bendgate: 6 Brands That Did it Best

Embracing #Bendgate: 6 Brands That Did it Best

September 26, 2014 | marketing, social media, twitter | No Comments

Soon after Apple’s new iPhones went on sale last Friday, rumors began to surface that the iPhone 6 plus literally bends under pressure. When brand-damaging videos emerged, the company’s stock quickly plummeted and Twitter exploded with #Bendgate tweets. Eager to get in on the social media conversation, brands like Heineken, Coca Cola, Pringles and Papa Johns offered their spin on #Bendgate. Below are some of our favorite #Bendgate brand tweets….

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Seven Essential Apps for Students

Seven Essential Apps for Students

This past summer, I spent a lot of time sitting on my couch with my puppy, Max, reading; I was determined to get through the Hunger Games trilogy. Though Suzanne Collins had my attention firmly hooked, there were multiple instances when a buzz from my cell phone would lift me from the perils of Panem and suck me right into the Internet. Check Instagram, check Facebook, check Twitter, add photo…

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#AppleLive: A Product Recap & Key PR Lessons

#AppleLive: A Product Recap & Key PR Lessons

Unless you were completely disconnected for the last month, you most likely heard the countless rumors circulating about Apple’s September 9 new product announcements. Well, the wait is finally over, and on Tuesday, the tech giant announced two new phones, the iPhone 6 and iPhone 6 Plus, and their first-ever wearable device, the Apple Watch. While the unveiling of new Apple products is always a highly-anticipated and exciting event, it’s…

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A Holiday Gift Guide How-To for PR Pros

A Holiday Gift Guide How-To for PR Pros

September 3, 2014 | branding, public relations | No Comments

“Christmas in July” means something entirely different to PR pros than it might to the average consumer. For us, it’s not just a classic 1940s movie or an excuse to shop mid-summer sales. Instead, it’s a time to get serious about annual holiday gift guides. With lead times for many publications six months out, it’s never too early to start thinking about the holidays. Securing a coveted spot in a gift…

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Thank You, Summer Interns!

Thank You, Summer Interns!

August 28, 2014 | our team, public relations | No Comments

It’s been a great summer in Brookline and our interns have been hard at work in the office creating social media content, writing blog posts, pitches and press releases, developing media lists and more. We asked our interns about their experiences working at BIGfish this summer and what they have planned for the future. Read on to see what they had to say! Interested in interning at BIGfish? Check back…

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Should Your Brand Be On Snapchat?

Should Your Brand Be On Snapchat?

August 18, 2014 | marketing, social media | No Comments

I’ll admit that I was skeptical of Snapchat when I first heard about it. It’s just another social media fad that will disappear as quickly as its photo messages, I thought. But eventually, reluctantly, I gave in and downloaded the app. Fast forward a year or two and Snapchat is not only still on my iPhone, but it’s one of my most-used social apps – and I’m not alone in…

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