BIG ideas

Five Boston-Area Startups to Keep an Eye On

Five Boston-Area Startups to Keep an Eye On

While many people may think of San Francisco or New York as startup hotspots, Boston continues to prove itself as a serious tech hub. With universities like Harvard and MIT, high rates of venture capital investment, and an abundance of creative and qualified people, Boston is quickly becoming an international startup destination. Here are a few Boston-based startups that we think you should keep an eye on: In the energy…

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5 Tools to Fuel Your Company’s PR Machine

5 Tools to Fuel Your Company’s PR Machine

By David Gerzof Richard, for Entrepreneur News reporting is increasingly moving online, forcing entrepreneurs and larger businesses to refocus their public relations efforts on digital journalism or risk falling behind more connected, tech-savvy competitors. Fortunately for business owners and PR practitioners, a number of mobile and web-based innovators have arrived with new tools that make managing public relations in the digital age a better, faster and easier endeavor. In my role as a media relations…

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Personality Traits That Will Make You Successful in the PR Industry

Personality Traits That Will Make You Successful in the PR Industry

February 25, 2015 | public relations | No Comments

Are you a student considering a career in public relations? Do you think you have what it takes to succeed? Delving into the world of PR sounds great, but what will it take to stand out with so many qualified professionals out there? Here are a few important characteristics that will help you thrive in this highly competitive industry: Adaptability: In recent years public relations has changed drastically. Social media…

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#Boston2024: What can be done to change public opinion regarding the Olympics?

#Boston2024: What can be done to change public opinion regarding the Olympics?

During the past few months, the possibility of Boston hosting the 2024 Summer Olympics has made many locals uneasy. Just last week, over 300 people came out to Suffolk University Law School to discuss the 2024 Olympic bid. While the Olympics can be a source of pride for a country and city, most Bostonians believe the money that would be invested in building stadiums and hotels for the games would…

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3 Key Lessons PR Pros Can Learn From the 2015 #SOTU Address

3 Key Lessons PR Pros Can Learn From the 2015 #SOTU Address

January 26, 2015 | public relations | No Comments

Last Tuesday’s State of the Union address has been a the focal point of many conversations throughout the past week. While a PR professional and the President of the United States may not have the same job description, there are a few valuable lessons PR pros can learn from President Obama’s speech. 1) Don’t be afraid to think big One of the most talked about moments of Obama’s SOTU address…

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BIGfish’s Best of #CES2015

BIGfish’s Best of #CES2015

Last week, the BIGfish team traveled to Las Vegas to take on the International Consumer Electronics Show. We attended press events Pepcom and Showstoppers alongside clients Ring, TYLT and Inmoji, and spent some time walking the show floor at CES where we encountered some pretty cool tech! With more than 20,000 new product announcements made by 3,600+ exhibitors laid out 2.2 million square feet, CES can be daunting. It’s hard…

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Considering a Brand Revamp? Read This First!

Considering a Brand Revamp? Read This First!

December 22, 2014 | branding, marketing, social media | No Comments

Rebranding is a tough and sometimes very crucial step for brands. Although some brands get by without changing their messaging, logo or approach for years, many industries demand change to keep up with evolving environments. Pizza Hut recently decided it was time to invest in a complete revamp to adapt to new millennial demands. There are several reasons why brands may consider rebranding, but how do they determine if it…

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Thank You, Fall 2014 Interns!

Thank You, Fall 2014 Interns!

December 17, 2014 | our team | No Comments

The BIGfish team has been extremely busy this fall and our interns Amanda and Kosha have been working hard to assist the account team on an assortment of different projects. From creating engaging content for Facebook and Twitter, to writing blog posts, press releases and pitching the media, there was no shortage of exciting work to be done by our interns over the past several months. Now that the semester…

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