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3 Key Lessons PR Pros Can Learn From the 2015 #SOTU Address

3 Key Lessons PR Pros Can Learn From the 2015 #SOTU Address

January 26, 2015 | public relations | No Comments

Last Tuesday’s State of the Union address has been a the focal point of many conversations throughout the past week. While a PR professional and the President of the United States may not have the same job description, there are a few valuable lessons PR pros can learn from President Obama’s speech. 1) Don’t be afraid to think big One of the most talked about moments of Obama’s SOTU address…

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BIGfish’s Best of #CES2015

BIGfish’s Best of #CES2015

Last week, the BIGfish team traveled to Las Vegas to take on the International Consumer Electronics Show. We attended press events Pepcom and Showstoppers alongside clients Ring, TYLT and Inmoji, and spent some time walking the show floor at CES where we encountered some pretty cool tech! With more than 20,000 new product announcements made by 3,600+ exhibitors laid out 2.2 million square feet, CES can be daunting. It’s hard…

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Considering a Brand Revamp? Read This First!

Considering a Brand Revamp? Read This First!

December 22, 2014 | branding, marketing, social media | No Comments

Rebranding is a tough and sometimes very crucial step for brands. Although some brands get by without changing their messaging, logo or approach for years, many industries demand change to keep up with evolving environments. Pizza Hut recently decided it was time to invest in a complete revamp to adapt to new millennial demands. There are several reasons why brands may consider rebranding, but how do they determine if it…

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Thank You, Fall 2014 Interns!

Thank You, Fall 2014 Interns!

December 17, 2014 | our team | No Comments

The BIGfish team has been extremely busy this fall and our interns Amanda and Kosha have been working hard to assist the account team on an assortment of different projects. From creating engaging content for Facebook and Twitter, to writing blog posts, press releases and pitching the media, there was no shortage of exciting work to be done by our interns over the past several months. Now that the semester…

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2014 BIGfish Holiday Gift Guide!

2014 BIGfish Holiday Gift Guide!

Earlier this year we explained how to prepare for holiday gift guides like a PR pro. Now, we’re offering a gift guide of our own! Here are our top holiday gift choices – we’re sure you’ll find something for everyone on your list. Note that some of these fantastic gifts are made by our clients! 1. For the Road Warrior: TYLT Energi+ Backpack ($170) Our client TYLT makes some of…

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5 Cringeworthy User-Generated Campaigns and 3 Tips to Avoid Those Mistakes

5 Cringeworthy User-Generated Campaigns and 3 Tips to Avoid Those Mistakes

User content is a great resource for brands. For our client Iceland Naturally, we hold monthly Facebook contests where users submit their photos of Iceland, and we’ll feature one as our cover photo. We also ask our Twitter followers to tweet using the #WhyILoveIceland hashtag and include one fan tweet in our monthly e-newsletter. When done right, user-generated promotions can engage your audience and strengthen your relationship with them. Plus,…

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US Airways Learns a Lesson in Social Media Monitoring

US Airways Learns a Lesson in Social Media Monitoring

With the advent of social media came the idea that companies could interact with more customers on a personal level. Though social media can be used as a promotional or advertising tool, its critical functions are to connect with audiences and gauge sentiments. When companies neglect to monitor their social media, they run the risk of missing a critique of their service or product that may develop into a bigger…

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How Brands Can Tackle Facebook’s Pseudo-Anonymous App, Rooms

How Brands Can Tackle Facebook’s Pseudo-Anonymous App, Rooms

If you haven’t heard about it yet, don’t feel bad; Facebook’s new pseudo-anonymous app Rooms, launched on October 24, is meant to be secretive. This app, built by Josh Miller and his team from Branch, was bought by Facebook in January. As of now, Rooms is only available on iOS devices, but an Android app is planned to launch early in 2015. Facebook is taking a completely different approach with…

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