BIG ideas

5 Cringeworthy User-Generated Campaigns and 3 Tips to Avoid Those Mistakes

5 Cringeworthy User-Generated Campaigns and 3 Tips to Avoid Those Mistakes

User content is a great resource for brands. For our client Iceland Naturally, we hold monthly Facebook contests where users submit their photos of Iceland, and we’ll feature one as our cover photo. We also ask our Twitter followers to tweet using the #WhyILoveIceland hashtag and include one fan tweet in our monthly e-newsletter. When done right, user-generated promotions can engage your audience and strengthen your relationship with them. Plus,…

Continue reading →
US Airways Learns a Lesson in Social Media Monitoring

US Airways Learns a Lesson in Social Media Monitoring

With the advent of social media came the idea that companies could interact with more customers on a personal level. Though social media can be used as a promotional or advertising tool, its critical functions are to connect with audiences and gauge sentiments. When companies neglect to monitor their social media, they run the risk of missing a critique of their service or product that may develop into a bigger…

Continue reading →
How Brands Can Tackle Facebook’s Pseudo-Anonymous App, Rooms

How Brands Can Tackle Facebook’s Pseudo-Anonymous App, Rooms

If you haven’t heard about it yet, don’t feel bad; Facebook’s new pseudo-anonymous app Rooms, launched on October 24, is meant to be secretive. This app, built by Josh Miller and his team from Branch, was bought by Facebook in January. As of now, Rooms is only available on iOS devices, but an Android app is planned to launch early in 2015. Facebook is taking a completely different approach with…

Continue reading →
Tom Menino: Boston’s Mayor Left Behind a Legacy for His Town

Tom Menino: Boston’s Mayor Left Behind a Legacy for His Town

November 5, 2014 | boston | No Comments

On Monday morning, Mayor Menino’s funeral procession made its way through Boston. A quintuple-elected City Hall official, Boston’s mayor, and a citizen of this town, Menino prided himself on enhancing every part of the city he touched. In fact, the Boston Globe accredits him with turning Boston into “a hub of 21st century innovation.” Since BIGfish is located just outside Boston and we frequently work with local technology and innovation…

Continue reading →
Protecting Your Personal Information in the Digital Age

Protecting Your Personal Information in the Digital Age

October 27, 2014 | social media, technology | No Comments

Remember when the only thing we had to worry about in terms of daily security was locking our doors before leaving the house? Well, the times have changed, and while technology has given us many wonderful things–so many that it’s hard to even imagine a world without smartphones and 24/7 connectivity–it has also provided a platform for hackers to unleash cyberattacks on personal information. Stolen passwords and credit card data,…

Continue reading →
Dealing with Crisis: A Close Look at the NFL

Dealing with Crisis: A Close Look at the NFL

October 10, 2014 | public relations | No Comments

Domestic violence is an important issue in our society, and one that sadly occurs in many homes across the nation. For the first time, this problem has been brought into the limelight by the NFL, and the organization failed to understand the gravity of the situation and act accordingly. After ignoring facts and mishandling the Ray Rice case, several other NFL-related domestic violence incidences have emerged, including the Adrian Peterson…

Continue reading →
Pitching 101: Tips from Muck Rack and MDC Partners

Pitching 101: Tips from Muck Rack and MDC Partners

Media relations is a fundamental and highly valued element of virtually all public relations campaigns. With such an important emphasis placed on this tactic, understanding how to successfully pitch and interact with journalists are invaluable skills for all PR professionals. Recently, Muck Rack paired up with MDC Partners and surveyed nearly 25,000 journalists and PR pros about their pitching and social media preferences, and uncovered some interesting statistics to help…

Continue reading →
Embracing #Bendgate: 6 Brands That Did it Best

Embracing #Bendgate: 6 Brands That Did it Best

September 26, 2014 | marketing, social media, twitter | No Comments

Soon after Apple’s new iPhones went on sale last Friday, rumors began to surface that the iPhone 6 plus literally bends under pressure. When brand-damaging videos emerged, the company’s stock quickly plummeted and Twitter exploded with #Bendgate tweets. Eager to get in on the social media conversation, brands like Heineken, Coca Cola, Pringles and Papa Johns offered their spin on #Bendgate. Below are some of our favorite #Bendgate brand tweets….

Continue reading →